Most-Wanted CPM Ad networks for new bloggers

You have started your own blog that has decent traffic & now you are onto monetizing your blog? You’ve probably applied for Google Adsense & even got it approved.

With so many websites showing up on the web, earning from CPC becomes super difficult. The main source of CPC income is Google Adsense & the biggest problem with Google Adsense is that the CPC rates are extremely low.

And affiliate marketing is tentative (no wonder it is super powerful but equally tentative) and that too has competition that makes your earnings so narrow that you are forced to maintain multiple sources of income from multiple sources. And in this post, we will see what are the super amazing ways you can earn from CPM ads which technically reduces the margin of revenue you miss when CPC ads occupy space on your blog.

And in this post, we will see what are the super amazing ways you can earn from pure CPM ads which technically reduces the margin of revenue you miss when CPC ads occupy space on your blog.

Understanding CPM Ads

Since most of the ads on Google Adsense are CPC (Cost per click) it becomes really important to find a bypass that bridges the gap between CPC & CPM. CPM stands for Cost per thousand, don’t mind the “M” there it’s just a roman representation of 1000.

CPM is calculated as the cost of a campaign divided by the total number of impressions multiplied by 1000. Each time an ad is shown on your page it is counted as a single impression. Now that you know what CPM is let’s get into the main crust of the topic.

#1 Admaven

The leading popunder network with over 500 million impressions a day makes this network reach the top of this list. Ad-maven offers several monetization methods other than pop ads (interstitial, lightbox; banners and sliders are on the way) and is introducing new monetizations to our publishers as they move forward. They offer a higher margin than other competitors which makes it a more preferred network.

Ad-maven enables you to bypass almost all major ad blocks and hence increases yours by 35% which was not the case with those ad blocks in place.

Ad-Maven payment methods are Payoneer, Paypal, wire transfer, and Bitcoin. Ad-Maven payment terms are Net0, Net15, Net30. All website types are accepted including Adult traffic. Traffic from all GEOS is accepted.

Here’s how you can get started with the process

Step 1: Sign-up here and set up at publisher account

Step 2: Set up your site and select the type of ads that you want to be displayed.

Step 3: Generate revenue from those ads and leave the rest to ad-maven.

#2 Propeller Ads

Easy, simple and guaranteed approval is what I get in mind when I see Propeller Ads. It’s made for advertisers who are looking to show up to the crowd and for publishers who are super amazing traffic but CPC cuts of their huge margin of revenue.

The reason for signing up for Propeller Ads is that it never rejects you. Even if your blog has low traffic or if you are a newbie it’s perfectly fine, Propeller Ads will welcome you onboard. See for yourself why propeller ads are a really good decision for your blog. Payments are made through Payoneer, a leading payment gateway. It’s super easy to send and receive payments from across the globe through this gateway.

Signup on payoneer for free today and get $25 joining rewards.

Here’s how you can get started with the process

Step 1: Create a free account on Propeller Ads.

Step 2: Navigate to Sites and add sites that you want to monetize.

Step 3: Once you add sites, it’s time to choose from a big set of option that Propeller Ads provide. Click on the “New Channel” button and you will be redirected to the ad setting window.

Step 4: Once you set up the channel(s) get the code and place it as instructed or as per your need.

NOTE: For now, banners are not in action but you can make use of other options like Native Direct Ads, popunders and Dialog Ads/Push up

Note: The type “popunder” is little annoying when used on mobile as sometimes the user will be redirected app store (if the ad shown is of an app) which would result in user closing your site directly. This will affect your bounce rate and session time. Use it with caution.
However, on a browser it just open a new tab which still keeps the user on your page and hence your bounce rate and session time is safe. Use this ad type in case maximum traffic on your blog is from desktop and not from mobile.

#3 Amazon CPM Ads

Amazon being the favorite affiliate program among all comes on this list too. Though this program is not available for all as of now, you will need to register as an affiliate on (US) and this is more or less a Native CPM ad network.

Here’s how you can get started with the process

Step 1: Sign-up at associate center and create your site(s)

Step 2: Navigate to Native shopping Ads under product links

Step 3: Click the “Create Ad Unit” button and select any of the ads available ad unit as per your needs and ideas

Step 4: As per your selection you will need to configure the ad unit

Step 5: Copy the ad code and place it at a relevant place on your blog

# 4 UberCPM

UberCPM is one of the highest-paying CPM ad networks and is highly recommended. If you are looking for a hassle-free experience of CPM advertising, this is the best place. It has a single Ad Unit & code for your applications that work for all your site(s)

UberCPM pays using Paypal and the best part is they have instant approval even for Blogspot and Weebly bloggers. Only 3 ads are allowed on one blog but you can put some code on other blogs of yours too.

Here’s how you can get started with the process

Step 1: Sign-up and get your code.

Step 2: Place it on your blog and track your earnings in the dashboard

With these 2 steps, you can start your earnings, it’s that fast. The approval process takes 3 working days to process, and trust me it will get approved for sure.

Of all the networks present in this piece, UberCPM stands out the best so far and is my personal favorite.

#5 BuySellAds

One more big name on the list is BuySellAds. This platform has no strict confirmation criteria but is not lenient too. The quality of ads on this platform is its strength. This platform is really flexible when it comes to setting CPM rates. One of the most trusted platforms for monetizing your blog with advertisement. Ideally, within 3 days you would get the mail on approval/denial of your application.

This platform is also an amazing place for advertisers. A really good way to bring up your content is by optimized ad placement. Sign-up as an Advertiser here

Here’s how you can get started with the process

Step 1: Sign up on BuySellAds as a publisher

Step 2: Setting up a property (sites) is a mandated step, post which the approval takes place

Step 3: Once your property is approved, all you need to do is configure an ad unit and get the code

First-time users, here are some tips for ad placement and management

# 6 Exponential Ads

A premium ad network that is very strict in the approval process. They require a minimum of 500,000 monthly unique users hence this is not for beginner bloggers. The reason I have included this is that the quality of ads by this platform is really fine.

Since they are very strict in the approval process, they offer a whopping 55% share for each sale made. It’s a win-win situation for both the platform and the publisher. The platform gets only high-quality blogs to advertise on and the publisher gets maximum profit for the huge traffic their blog has.

Site Requirements:

Considering the quality of ads served, the requirements are quite strict. Here’s a list of the requirements that are considered before approving your application.

Here’s how you can get started with the process

Step 1: Sign-up here and complete your profile.

Step 2: Once your application is approved you are free to experiment with various ad choices served by the platform on your blog.

# Bonus: Ads Optimal

Webmaster’s favorite network has started gaining a lot of limelight in recent times. It has partnered with Google Adsense, double-click, and many such top names.

Sign-up for AdsOptimal.

Other upcoming Ad networks

Apart from these top 5 ad networks, there are a few others, worth trying. I would recommend experimenting with all these ad networks before you choose one permanent network. Adding more ads would dramatically affect your site load speed and might hindrance in a great user experience.

Best practices for running ads from other CPM Ad networks

The main thing about the money you can make with CPM ads is the traffic you get. You literally get paid for the views. However, since the end-users will only see the ads & the chance of clicking on them is very less (the same case with CPC ads, less than 10% of the clicks goes to paid ads)

You get paid a certain amount (depending on the source of traffic) upon clicking on the ads. In the case of CPM, you get paid based on the number of impressions. So the CPM is exponentially less than the CPC. Since there’s is no guarantee of people clicking it.

However, the only way you can benefit by having CPM ads running on your blog is when you have a ton of traffic. Let’s suppose you have 10000 visitors a month & the average CPM of the ads running on your blog is $0.01 per thousand views.

How much are you making per month? You make $100 a month which is extremely good for a blog with just 10000 pageviews a month.

Ideally, that’s not the case. The CPM is even lesser in so many cases. There are a lot of variables that come into play before you make any money. But either way, CPM ads are a very good addition to the monetization strategy.

With that being said, here are some best practices for running CPM ads on your blog:

  1. Never send fake traffic to your blog posts. The CPM Ad networks have very smart systems to identify fake traffic.
  2. Since these campaigns pay you only for impressions, initially you can’t expect a ton of money from it. You already have CPC ads set up so you should do fine. Also, CPM ads are very annoying at times. Like many torrent sites or pirated hosting sites have. The sites are not at all user-friendly, there’s an ad on every click & every interaction you make.
  3. CPC ads are becoming more expensive since the percentage of people who click on the ads on SERPs is reducing. Impression-based ads are less valuable since people don’t have the best user experience. So one thing you have to make sure is you don’t compromise on the UX part of this equation.

Frequently Asked Questions

What is a CPM Ad?

CPM stands for Cost per Milli. In Roman, Milli is thousand. Advertisers run CPM ads to spread brand awareness. They play the odds of volume where more and more people see the ads & a fraction of the interested people click & go forward. It’s like an ad on television or billboards along the roadside.

How Can I get started with CPM ads?

You can create CPM ads on Google or you can also use platforms like Propeller ads or any platform mentioned above (except Amazon) for that matter. All platforms have partner accounts where you can run ads for yourself. If you’re a blogger, apply for a publisher account.

How much do CPM ads pay?

It depends on the source of traffic, how much the advertiser is bidding to pay & the number of visitors itself. Native ads are another alternative for CPM ads where you set the price for the ads based on the traffic you have.

How do CPM ads make money?

CPM stands for Cost per Milli, where milli is thousand in the Roman counting system. You get paid based on impressions an ad gets on your blog. Let’s suppose your blog has an average of 10,000 visitors and you get a CPM of $0.20 so you’d be making anywhere around $150-$200 a month.

Which ad pays the most?

In terms of ad revenue, CPC pays more. Since people choose to click & get engaged with the ads. In terms of ad networks, after Google Adsense, & Propeller ads are the most popular ad networks.

Does Google Adsense have CPM ads?

Yes! Google Adsense has CPM ads running but you can’t choose only to run CPM ads on your blog. Also, the money you can make with CPM ads is similar to what other networks provide.

Which niches have the highest CPM?

It differs from country to country. However, on average, almost all countries have good CPM rates for evergreen niches like Real estate, Insurance, Stock Market, Loans, Mortage & Legal advice.

TL;DR: Final thoughts on CPM Ad networks

With so many ad networks in action, it’s sure that your revenue can shoot up significantly. The only thing you have to do is be consistent in creating quality content and reaching the right audience at the right time.

Rest will be taken care of by ad networks listed here that you rightly choose for your blog. Should you face issues in anything related to networks mentioned here, feel free to comment down below. Also, share this content to reach maximum newbie bloggers, and let’s help them grow too.

I’m hyperactive on Twitter, LinkedIn & Quora. You can find more content on similar topics there or ask questions that are bothering you.