TL;DR & Summary Many marketers make the mistake of creating a content marketing strategy without a clear objective. This leads to scattered efforts that fail to deliver results. By following the three steps (mentioned below), you can create a content marketing strategy that drives traffic, leads, and conversions. Creating a content marketing strategy is within your reach, and it can help you achieve your business…
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LBD #026: How to “Think Different” like Apple
Reading time: 4 minutes TL;DR & Summary Building a strong brand is crucial in today’s competitive market. Many businesses make the mistake of blending in with their competitors, but standing out can make all the difference. By differentiating your brand, you can create a unique identity that resonates with your target audience. In this issue, we’ll discuss how to build a strong brand that differentiates…
LBD #025: Investing in digital marketing to reach a wider audience
TL;DR & Summary Investing in digital marketing is key to reaching a wider audience. In this issue, we’ll explore why you need to invest in digital marketing, how to do it effectively, and the benefits it can bring to your business. By the end of this issue, you will understand: If you want your business to succeed, you need to reach as many potential customers…
LBD #024: Using AI for SEO [3 Steps to Boost Your Rankings]
Reading time: 5 minutes TL;DR & Summary Are you tired of manually optimizing your website for search engines with little results? Most of the time, this is because traditional methods are no longer effective in today’s fast-paced digital world. By incorporating AI into your SEO strategy, you can stay ahead of the game and enjoy better results. The search landscape is constantly changing and you…
LBD #023: Unlock the Secrets of Your Audience: The Power of Tracking Website Traffic
Using website traffic tracking tools like Google Analytics can help businesses better understand their target audience by providing valuable insights into their behavior on the website.
LBD #022: Exposing misconceptions of SEO
Search engines understand natural language. Optimize the content around how you speak. TL;DR & Summary Many beginners in SEO believe that by simply including as many keywords as possible in their content, they will improve their search engine rankings. This is a common misconception and can actually harm your rankings, as it makes your content difficult to read and can be seen as spammy by…
LBD #021: Want to be heard? Optimize for voice search
Reading time: 5 minutes TL;DR & Summary Many people are optimizing their webpages only for text-based search engines, rather than for voice search. This is a mistake, as the way in which people search for information using their voices is different from how they type their queries. By optimizing your webpages for voice search, you can ensure that your website is easily discoverable by the…
LBD #020: How to Create a Source That Generates Backlinks
TL;DR & Summary When it comes to building links for your website, many people are making the same mistakes. Most of the time, it’s because they don’t understand the process and when the right time is to start building links. But if you understand when to start building links and how to do it right, it can benefit your website’s SEO and drive more traffic…
LBD #019: Google’s best feature is becoming a bottleneck?
Reading time: 4 minutes TL;DR & Summary Why do you think featured snippets exist? Is it to steal away traffic from websites? No. It’s to make more money from ads? Maybe! There’s a very tiny fraction of SERPs that has featured snippets and ads on the same page. Try it 🙂 Thanks for reading Letters Bydavey! Subscribe for free to receive new posts and support…
LBD #018: What does healthy indexing look like?
TL;DR & Summary Reading time: 4 minutes You publish a page and leave indexing up to search engines, which isn’t wrong. Bing has instant indexing nowadays, and Google has its own tools (though it’s not instant). But what’s wrong is people misunderstand indexing & question the righteousness of SEO. Most of the time, pages don’t even get indexed. Nothing wrong with you, even the most…