Everybody wants to rank #1 for the target keyword. Misinformation about how search works are the reason why most sites don’t rank on page #1, let alone rank #1. Most sites run after backlinks & ignore much more (probably the only) important aspects of online marketing – authority. If you’ve ever tried to get traffic from a search engine, you’d know “authority” is a thing….
Reading time: 4 minutes TL;DR & Summary People are becoming more and more reliant on search engines for their day-to-day chores. Creating content is becoming cheaper & by cheaper I mean both in terms of quality and price. Any Lorem Ipsum can create a blog and start churning out content. With this rate, it’s only getting difficult for search engines to find relevant content, let…
When you optimize a page for a keyword, you’re actually missing out on the intent of the end user. Learn how to optimize for intent & not keywords
TL;DR & Summary Every social media platform wants to have you on its platform for as long as possible. Why? That’s how they make more money. The more time you spend on their platform, the more ads they can serve you. Does that mean you too should focus on having people for as long as possible? Because it’s evident that that’s how social platforms make…
The future of backlinks is in danger. Google has claimed that backlinks will be less important than it is today. What’s the solution? Find out.
Reading time: 5 minutes TL;DR & Summary When you serve a wider audience, you should consider creating pages in native languages that users prefer. A lot of people understand English, but there are several countries where people don’t. People prefer their native languages, ex. people from several states of India prefer their native language to English. In such cases, search engines have to show any…
Reading time: 4 minutes TL;DR & Summary You’re planning to launch a website, maybe it’s a site for your new startup. Even though you have done it before, you have experience doing it, you’re still skeptical. You want to make sure you don’t miss anything fearing you might get blindsided. At present, when people question if SEO is dead, expecting them to get the site…
Reading time: 12 minutes If you continue working on a wrong niche you’d end up asking too “Is blogging dead?” (I’ll prove how) Guess what the #1 reason why blogs fail is? Partially it’s lack of traffic, but majorly it’s because of the blogging niche you choose. Picking the wrong niche for your blog is the reason why you might fail. If you’re planning to…
TL;DR & Summary Reading time: 5 minutes In instant fruition times, people don’t want to want to wait for SEO to show its potential. That too with problems like indexing issues haunting right from day 1. Most of the time, people don’t take the pain to fix minor issues that can make a huge impact on their organic traffic. Indexing is the level of clearance…
TL;DR & Summary Sure, your website is optimized for smaller screens. The real question is, can your users find your pages on their mobile devices? Most online business owners aren’t taking this seriously. If you’re not optimizing for mobile searches, you’re missing out on a big pie from the cake. What you get by optimizing for mobile search is evergreen traffic from mobile users. You…
