Blog

Issue #007: Most hated search feature, yet everybody wants it

“I don’t want more traffic from Google”, said no one ever. Would you object to having more organic traffic from search engines? Who would? What If I tell you that there’s a way to get more than one link on your SERPs? It’s by having sitelinks enabled for your site. As tempting as it sounds, it’s not easy, for several reasons. Let me break the…

Read More

Issue #006: Stop losing convertible traffic

In this issue, I will be talking about how to manage & eliminate spam on your site. Spam is the biggest threat to the face of the internet. From every tech-enabled startup to fully-established companies like the FAANG are worried about spam & are fighting it in some or the other way. Spammers are polluting every commentable element on the web. See what’s happening on…

Read More

Issue #005: 6 billion people search on Google every day (and you say SEO is dead?)

In this issue, I will be talking about why SEO doesn’t work. This is for founders who think SEO is dead or doubt its existence. Founders are beginning to realize that it is ridiculous to not use SEO to get organic traffic. Do you? Thanks for reading Letters Bydavey! Subscribe for free to receive new posts and support my work. I’ve seen enough founders who…

Read More

Issue #004: I’m writing since 2011 & I see a lot of things (You know what I don’t see? Spam content ranking on SERPs)

In this issue, I’m going to talk about the helpful content update that Google started rolling out on Aug 25, 2022. Growing search traffic on a website is becoming a crucial step for any online business. Knowing what to do to grow organic traffic is more important than wanting to grow organic traffic. Do you know what’s also important? Knowing what not to do. Learning…

Read More

19 Ways To Optimize WordPress For Search

I’m sure, most of us love WordPress for the customization it provides, and the control it gives us over the blog we maintain. If not already, you must be thinking of creating a WordPress blog and that’s exactly why you are here. Sure, WordPress does justice by providing maximum control to the owner & hence giving maximum chances to make the most out of your blog. WordPress…

Read More

Issue #003: PPC has gotten 30% expensive. What are you doing about it?

Read time: 6 minutes In this issue, I will be talking about the cost of SEO & why is it expensive (but less expensive than other marketing channels) There are two desired outcomes I want from this issue: If you happen to hire someone to do SEO for you, you don’t underprice their efforts If you have to do it yourself, you’ll know the exact…

Read More

Issue #002: Tame search engines (with this quick & easy trick)

In today’s letter, I want to share 3 tips about what’s famously known as keyword cannibalization. In simpler words, multiple pages rank for the same/similar keywords. Multiple pages targeting the same keywords, not only confuses Google, but the UX also takes a direct hit. Which is even more worrisome than confused Google. When you consolidate pages that target the same/similar page, you invite more organic…

Read More

Validate Business idea Without Losing Time & Money

While starting a business is becoming easier, validating it is becoming crucial with it. One of the major reasons why businesses fail is validation. No amount of dedication can save an unvalidated business idea. No matter how good of an idea you think you have, if it’s not validated, it’s a waste of time. Asking the right questions can help you validate your idea &…

Read More

Understand the Correlation between SEO & User Engagement (without drowning in numbers)

Do you spend a lot of time creating “engaging content” for your blog? Are you told by SEO gurus that user engagement is the #1 on-page SEO ranking factor? If you answered yes, I have a bad news for you. User engagement is in no way related to SEO, at least not directly. In this post, we will go through a lot of confusion that…

Read More